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» PUBLICATIONS

Books and Training Materials Published by GLOBALTEAM Press:
  • Operational Marketing: Disciplined and Profitable Systems for Selling, Distributing, Merchandising, and Promoting Fast-Moving Consumer Goods
    by Gregory A. Sand, M.B.A., Ph.D. and Oleg V. Ivanov, M.B.A.

    GLOBALTEAM Press 2005
    330 pages

    “A book that presents concise and complete systems for all facets of Operational Marketing.”

    Part One: Selling Systems
    Part Two: Distribution Systems
    Part Three: Merchandising Systems
    Part Four: Promotional Systems

    $97.00 US for the book + shipping

    how to order
  • Encyclopedia of Merchandising Fast-Moving Consumer Goods
    by Gregory A. Sand, Ph.D.

    GLOBALTEAM Press 1998
    400 pages

    “Detailed description of how to develop the GLOBALSCORE Merchandising Audit for all types of Fast-Moving Consumer Goods. You don’t get what you EXpect…you get what you INspect.”

    Part One: Marketing Strategy To Create Consumer Demand
    Part Two: Merchandising Tactics For Consumer Purchase and Repeat Purchase
    Part Three: Merchandising Fast-Moving Consumer Goods

    $97.00 US for the book + shipping

    how to order
  • Principles of Merchandising: A Global Perspective
    by Gregory A. Sand, Ph.D.

    GLOBALTEAM Press 1995
    371 pages

    “A revolutionary book that shows how to simply quantify the quality of merchandising execution!”

    Part One: Concepts of Merchandising
    Part Two: Strategies For Various Impulse Purchase Point
    Part Three: Merchandising Systems and Controls

    $97.00 US for the book + shipping

    how to order
  • World Class Merchandising: Research, Results, and Recommendations
    by Gregory A. Sand, Ph.D.

    GLOBALTEAM Press 1996
    393 pages

    “Clearly demonstrates how to implement the ‘merchandising culture’ for your products in your retail outlets and, more importantly, in your organization.”

    Part One: Trade Channel Merchandising
    Part Two: Merchandising Research
    Part Three: Operational Marketing: Selling, Distributing, Merchandising

    $499.00 US for the book + shipping

    how to order
  • Detailed Plan for Organizing A Multinational Company in Russia
    by Gregory A. Sand, Ph.D. and Oleg Ivanov, M.B.A.

    GLOBALTEAM Press, second edition 2005, seven binders of material in English and Russian dealing with key aspect of the organization:

    » Marketing Department
    » Sales Department
    » HR Department
    » Operations Department
    » IT Department
    » Technical Department
    » Finance Department

    $299.00 US for all seven binders + shipping

    how to order
  • Bizwriting, Practical Writing Skills for Professionals
    by Gregory A. Sand, Ph.D. and Bob Little, M.A.

    GLOBALTEAM Press, third edition 2005, one binder of streamlined and to-the-point material designed for English-as-a-second-language professionals

    $97.00 for one binder + shipping

    how to order
  • GLOBALSCORE Merchandising Audit
    by Gregory A. Sand, Ph.D.

    GLOBALTEAM Press, sixth edition 2005, one binder providing an overview of the Windows XP version of the GLOBALSCORE Merchandising Audit system

    $97.00 for one binder + shipping

    how to order